online entertainment is a progressively expanding market as people move towards virtual entertainment which is free from the traditional venue orientation of most offline leisure activities. While there are obvious restrictions as to what offline leisure activities can be replicated online, new functions such as multiplayer Internet games, ranging from bridge, scrabble and traditional board games through to complex 3D games are increasingly more accessible. The internet it self is also a source of pleasure C web surfing has been associated with hedonism, pleasure seeking and arousal seeking behaviours .
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